direct mail

Direct Mail is a component of marketing I often recommend for my clients. The need to narrowly focus your target audience for optimum results is the key to any DM strategy.

Strategy: "Curiosity Driven Surprise" should be the mantra for all Direct Mail efforts. Images, messages and the physical structure should all contribute to that end.

Results: These efforts have created a great response for clients. An increase in sales
for Bang & Olufsen and an increase in giving
for Preservation Chicago. Please see the
Cole-Parmer page in branding for
extraordinary results.