Green Element

Green Element is a sustainability and energy consultancy who needed a logo that quickly imparted an image of and about science.

Strategy: A focus group approach was used to develope the branding logo to invoke science knowledge.

Result: The logo was designed to mimic the symbols on the Periodic Table of Elements, while also connecting the name and colors together. An earth green was chosen as the company planned to work in the environmental arena. The arch symbolizes their approach from beggining to end.