Reliability Brands

Reliability Brands is a company providing safe handling for oil derivative products, marketed to automotive, farm, machine retailers and repair shops.

Strategy: Reliability was launching a new product to the U.S. market named 'Oil Safe'. They needed marketing collateral for 'Oil Safe' and the related products.

Result: A market audit determined the Brand Guide and the focus of the collateral for the products. New photography and designs were created for the sales materials, and advertising concepts presented for campaign implementation.