Kenilworth
Sailing Club

The Kenilworth Sailing Club is a community sailing club, that provides a sailing school and Sunfish sailboats for recreational use on the North Shore.

Strategy: To increase community participation and awareness, and to create a new waterfront identity for the club and its members.

Result: Research of yacht club branding in the North Shore, as well as well estabished yacht clubs around the world, led to designing a Burgee for the boats, and a logo identity for club branding.