catalog

These are a variety of the catalogs I have produced. Each with its own size challenges, and content specifics.

Strategy: Engagement of the customer poses its own challenge for each catalog. What's important for scientists' purchasing needs is not the same as for retail customers. Using a market audit/analysis approach of catalogs in category, I focused the best design for each project.

Result: A wholistic approach to the production of the catalog maximized quality and minimized time and press costs. Page counts varied from 24 to 92.