C-P Show

Cole-Parmer Instrument Company was interested in creating a new method to reach out to their customers.

Strategy: To engage the customers in more than just a product demonstration or sales pitch.

Result: I created a day long program with a football game-day feel. All collateral information was in football stadium styled designs. The employees participating wore coaching passes, and the customers wore the sideline pass. At lunchtime (halftime) a local High School marching band performed a show.