Triangle

Triangle Decorating Company is a Chicago based union painting and coatings company.

Strategy: Triangle wanted a presentation folder to keep all the proposal information together.

Result: The discovery of their wood refinishing division, unknown to customers, promped the creation of a tri-fold brochure highlighting this service. The success of this small initiative has been tremendous as the refinishing business has grown and what might have been considered a loss leader is now a contributing service to company profit.